COWAN SYSTEMS BRANDING

IDENTITY, BRANDING

Cowan Systems started with nothing but a logo. I expanded our options for using secondary logos and identifying the different branches of our company. I wrote the identity style guide and established parameters for applying the branding across print and digital mediums. The system has expanded with Cowan over time and now includes an apparel store, multiple web sites and social media presences, and is represented on all levels, from email signatures and stationery to signage and truck decals.